A new 12-minute film titled “Ocean acidification: Connecting science, industry, policy and public” (http://www.youtube.com/user/PMLAdministrator?feature=mhee), was launched and well received at the International Ocean Acidification Reference User Group meeting in Brussels May 11, on the following day at the EPOCA policy and public day and the wider media since.
Since the launch last week the film has already been viewed in Australia, Asia, USA, Europe, Africa and South America and includes the RUG as an example approach for connecting stakeholders and brings together a wide range of stakeholders including HSH Prince Albert II of Monaco, school children, a Plymouth fishmonger, a fisherman, a UK government Chief Scientific Adviser, representatives from industry and policy making departments, as well as a group of internationally recognised expert scientists and policy advisors from the International Ocean Acidification RUG.
Dr Faith Culshaw from the Natural Environment Research Council (NERC), who commissioned the film, mentioned “Communication between these groups is essential if we are to face up to the world’s pressing environmental challenges. This short film, which we at NERC were pleased to support financially, shows that getting all interests around the same table to face up to a challenge, understand what needs to be done and sharing the responsibility can and does work.”
Please feel free to show the film and/or share the YouTube link (http://www.youtube.com/user/PMLAdministrator?feature=mhee) and/or add the link to your web sites; we will also have a number of hard copies available for distribution (please contact Thecla Keizer on ).